Case study 4

Laguna's

Spitfire Legacy

On the 8th May 1945, thousands of British and Allied soldiers, sailors and airmen and women marched through London to celebrate the end of the second World War in Europe, VE Day, with the notable exception of the brave Polish RAF pilots who were denied permission to join the march. Our client, former Royal Marine Scott Booth made it his one-man mission to right this wrong.

Marketing & Brand Strategy

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Website Design

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Logo Design

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Copywriting

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Social Media

Laguna's Spitfire Legacy case study

For the forgotten few

In October 2016 having ticked off his bucket list dream of flying a Spitfire, Scott Booth happened to spot a coffee table made from an old Spitfire engine with a glass top, which he thought he’d like. This started Scott on a new journey that would take him from searching for a Spitfire engine of his own to restore, to then discover that the one he purchased in France was the engine that belonged to one of the most decorated RAF Spitfire pilots of the Battle of Britain, Piotr Laguna, and to find out more about him and the other Polish pilots he flew with and the recognition they were so wrongly denied for political reasons, but without whom the outcome of the 2nd World War could of been so different.

So to help tell this story and right this wrong, we offered our services free of charge to create a brand, a logo, a website, copywriting and design, among other things for Laguna’s Spitfire Legacy, which as result has led Scott to; connect with Piotr Laguna’s son in Australia, gain major commercial sponsorship, get deserved recognition and support from the Polish Government for his efforts, gain a following of nearly 10,000 people from across the world joining the cause, and in 2022 he intends (Covid permitting) to have built a flying Spitfire with Piotr Laguna’s squadron markings (having got permission from the RAF and the CAA) to help further bring this story to many more people, to right this wrong for these ‘forgotten’ few, who are owed so much by so many.

coffee table made from an old Spitfire Rolls Royce Griffon engine
Coffee table made from an old Spitfire Rolls Royce Griffon engine

It just takes one bright spark to ignite your brand

Some of our Creative solutions

Logo identity and website design

Logo design use the red and white colours of the polish flag and a Spitfire diving out of the sky to make a logo image representing the shield over Britain

(Click images to enlarge)

Responsive website design 
www.lagunasspitfirelegacy.org

DesignSoSimple spark logo

Alternative logo concepts

DesignSoSimple spark logo

Alternative logo concepts which use the Polish red and white flag

Laguna Spitfire Legacy Logo design concept
Laguna Spitfire Legacy Logo design concept
Laguna Spitfire Legacy Logo design concept

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It just takes one bright spark to ignite your brand